About us
Business for Better is a unique opportunity for bright and innovative ideas to be launched into startups and grow into sustainable businesses.

Participants are currently undergoing a series of workshops, during which they will have access to distinguished entrepreneurs and mentors, and also have the chance to pitch for prizes worth AED200,000 in total to be distributed as follows:

First Place Winner: AED150,000
Second Place Winner: AED30,000
Third Place Winner: AED20,000
Competition Timeline
March 20, 2017
March 20, 2017
April 3, 2017
April 3, 2017
Deadline for application
April 8, 2017
April 8, 2017
Workshop 1: Profiting from Technology
April 15, 2017
April 15, 2017
Workshop 2: Mechanics of Success
April 22, 2017
April 22, 2017
Workshop 3: Innovation Working for You
April 29, 2017
April 29, 2017
Pre-Selection Process
May 1, 2017
May 1, 2017
Final Pitch Day
About the competition
Launching innovative ideas into startups!
Total amount of pitch prizes for winners
19 universities
No. of universities in the UAE from which students and alumni (18-35yrs old) have applied from
88 submissions
Accepted applications based on eligibility criteria
1 month
Duration of the initiative inclusive of masterclasses, workshops, interactive sessions, talks, and pitch simulation
Enterprising Youth Talks
Running in parallel to the competition, you will also be able to attend a series of informative talks on innovation, and entrepreneurship, and the opportunities they present you with. Registration is free, and is open for students and alumni of all universities in the UAE.
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